November 19, 2021
Published by
Mobii Systems
The emergence of the ‘fluid’ fandom

The concept of fluidity has slowly but steadily become a part of the Millennial and Gen Z vocabulary in recent years. It comes from the idea of flowing; letting oneself go and using all things available to experience things fully. You can see the term ‘gender fluidity’ used in expressions of diversity, which is so often exemplified by audiences within this age range. 

But there is another area where fluidity can be perceived: technology. Each social media platform based on technology requires users to be able to seamlessly flow from each one and express themselves there –whether it is through photographs, texts, videos, or even videogames. 

These easy-to-use platforms prompt conversations that also flow from a virtual environment to a real-life experience, and sometimes even turn into movements or stepping-stones for Gen Z or Millenial fans.

This is why it’s so important for brands and creators to stay frequently engaged with these platforms and the users that are active in them. Understanding the way they flow between platforms and then from one to real-life is a gamechanger. 

And realizing that content owners and distributors can leverage on different types of content among these platforms –social media streams, real-life sports coverage, or even the live stream of a massive event– makes for a great way of monetization and engagement with fans in the fluid tech era. 

Suggested reading

visit newsroom
July 31, 2019

Blue Label buys a 26% stake in Mobii

January 26, 2024

Mobii Systems Completes AWS Foundational Technical Review Milestone for Its Ultra Low-Latency Streaming Solutions

December 11, 2023

Mobii Leads the Way in Zero Latency Streaming: Join the Streaming Media Tech Talk

June 7, 2023

Mobii ultra low-latency streaming services on Microsoft Azure now available in the Azure Marketplace

April 14, 2023

NextComputing Becomes Exclusive Distribution and Fulfilment Partner for Mobii's one-of-a-kind Encoders...

August 26, 2022

10 reasons to attend IBC 2022

July 15, 2022

The perks of near real-time streaming on CMAF

visit newsroom
Join our newsletter
Industry insights and innovation within your reach.
Subscribe for original content and announcements.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.