November 5, 2021
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Published by
Mobii Systems
Streaming will take sports betting to a whole new level

One of the most lucrative aspects of sports is betting. It’s not for everyone, but it definitely is for bettors, betting companies, and places that allow them (in exchange for a hefty tax). 

It is expected that by 2022, 32 US states will completely legalize sports betting in the country, which will generate about $6 billion in revenue. This growth is just considering traditional betting categories: which team wins, which player will become the season’s MVP, which team has the highest odds at losing, etcetera.

However, betting can be taken to a whole other level –better yet, to multiple levels. Ultra low-latency technology allows for real-life streaming. If this is guaranteed –that is, if viewers see on their screens exactly what is happening on the field, without any delays or interruptions– then sports bettors can put their money on every individual basketball dunk, every football pass, or even every shot stopped by the goalkeeper, live microbetting, if you will.

And as college and local sports are becoming more accessible to new audiences, their fans might as well convert into bettors if they had a reason to. What better reason than betting on a family member, for example, or someone from your own school?

Despite the possibilities, the key is to guarantee real-time transmission of live events. This is what will allow a successful service for sports bettors. All of them must simultaneously know who won and who lost. It might take some time before all sports betting companies and their users get into online microbetting, because as it is today, live streaming has a 30-60 second delay, but the wait might be shorter than you think. 

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