November 12, 2021
Published by
Mobii Systems
How OTT streaming can reshape ads on demand

Over-the-top streaming has good potential for reshaping how first-party consumer data is used in advertising. For example, an OTT service’s marketing team can know directly which shows have their users been watching or searching for, what are their consumption stats, and what their playlists look like. 

This is also a good way of inserting AVOD, or advertising on demand: placing ads at the beginning of any video content streamed online. This is an alternative model of monetization that can be used instead of º. 

For example, it could be particularly useful for small, local sports leagues that are just beginning to stream their game and don’t have a large viewership but their users do spend a while watching their content. 

With AVOD, content creators can rely on sponsors to run advertisements on their content. It is already a common practice for YouTubers, but once real-time sports events become more easily streamable using ultra-low latency and easy-to-use OTT technology, AVOD could also become popular among creators on other platforms. 

According to AI Technology Insights, around 62% of viewers say they don’t mind ads on the videos they watch as long as these stay free. If a combined strategy of personalized ads –based on OTT user data– and AVOD is deployed, it could retain viewers more easily. 

Suggested reading

visit newsroom
July 31, 2019

Blue Label buys a 26% stake in Mobii

January 26, 2024

Mobii Systems Completes AWS Foundational Technical Review Milestone for Its Ultra Low-Latency Streaming Solutions

December 11, 2023

Mobii Leads the Way in Zero Latency Streaming: Join the Streaming Media Tech Talk

June 7, 2023

Mobii ultra low-latency streaming services on Microsoft Azure now available in the Azure Marketplace

April 14, 2023

NextComputing Becomes Exclusive Distribution and Fulfilment Partner for Mobii's one-of-a-kind Encoders...

August 26, 2022

10 reasons to attend IBC 2022

July 15, 2022

The perks of near real-time streaming on CMAF

visit newsroom
Join our newsletter
Industry insights and innovation within your reach.
Subscribe for original content and announcements.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.